Japanese animation rules the childrens' television schedules in Asia, it seems the world simply cant get enough of the colorful, loud and often very cute Japanese anime characters.
When seen outside of Japan, this unique "Japanimation" is usually dubbed into the local language of the viewing audience. For example here in Australia we are totally accustomed to seeing the Astro Boy, Pokemon or Dragon Ball Z characters speak in English. However this is not the norm for Asian broadcasters. They frequently present the programs with the original Japanese soundtrack and added subtitling .
Intelsat 8 (formally Panamsat 8) offers a range of Japanese animation programs free-to-air with channels such as Videoland Kids and MOMO Kids. Both Videoland and MOMO are Taiwanese channels. They have chosen to overcome the language barrier for their viewers by retaining the original Japanese soundtrack and adding Chinese subtitles.
Since coming to air in early 2006, MOMO Kids has quickly established itself as one of Taiwan's most popular cable channels. The launch of MOMO has contributed to the growing competition between kids channels in Taiwan. The battle is now very heated with MOMO Kids going head-to-head with the established Yoyo TV and Nickelodeon Taiwan channels.
MOMO's programs begin each day at 6AM Taipei time (8AM Australian Eastern Standard Time) with Kodomo animation programing. Kodomo is Japanese for 'child', this is animation that is aimed at young children. As the day progresses and the age group of the viewer changes, many other forms of Japanese animation can be seen:
Robot / Mecha is animation featuring super robots that often fly, shoot lasers and transform into everyday objects such as cars.
Bishōjo, Japanese for 'beautiful girl' is a blanket term used to describe animation featuring pretty girl characters, while Bishōnen, Japanese for 'beautiful boy' is animation that features "pretty" and elegant boys and men.
Some animation programing is squarely aimed at the teenage female viewer and these styles include Josei, Japanese for 'young woman', while Shōjo, Japanese for 'young lady' or 'little girl' refers to animation targeted at younger girls.
For teenage male viewers Sentai/Super Sentai, literally "fighting team" in Japanese, refers to any show that involves a superhero team while Shōnen, Japanese for 'boys' is targeted at younger boys .
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